5 Steps To Finding Your Golden Clients
When I first started my coaching business, I had dreams of how great it would be to work for myself, be my own boss, and have the freedom to only take on clients and projects I love.
What I didn’t realize, though, is that there is a huge difference between building a business and being self-employed.
A very important thing I learned is…
Business owners scale their income. Self-employed people trade dollars for hours.
Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills.
Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there. These tips will help you build a sustainable business instead of just another job.
Don’t Try to Be Superwoman and Do It All Yourself
Building a sustainable business requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.
Instead, separate your tasks into those that you love and are especially suited for and those you dislike (such as marketing) and aren’t good at. Then make a solid plan to get those that you aren’t good at off your list of things to do. If you feel like you can’t afford to outsource it all right now, start with what you tend to procrastinate the most on, even if it’s just a few hours each month.
Don’t Allow Yourself to Work All the Time
The trouble with working at home is that you live at work. And that means that there’s no clear line in the sand between your work day and your home life. This was really hard for me before I got my physical office space outside my home. Since there’s always work to do, it’s easy to find yourself working every available moment—often to the detriment of your family relationships.
You can help avoid this by:
- Setting—and maintaining—clear work hours
- Having an office with a door you can close when you’re done
- Scheduling time for family and other activities
- Taking time for yourself
Vacations and Downtime Are Important
Don’t create a business that requires you to be in the office every day. At the start, you may need to be available more, but you should definitely be planning for the day when you can be off the grid for extended periods of time.
- Have trusted contractors who can handle things when you’re not available
- Leverage automation tools such as autoresponders and auto webinar systems
- Create repeatable systems so you’re not always re-inventing the wheel
While you might not be able to hit the road with no internet access for weeks at a time, at the very least you should be able to reduce your workload to a daily check-in.
Sound impossible? It’s not. With some forethought and planning, you can create a team—and the systems they need—to successfully run your business without becoming overwhelmed and overworked.
Here’s to your success!
In my short report, Lies That Could Be Crushing Your Business Dreams, you’ll build awareness about areas of faulty thinking that hold you back. Download your copy today.